{"id":2,"date":"2017-05-05T20:29:10","date_gmt":"2017-05-05T20:29:10","guid":{"rendered":"http:\/\/www.freestyleacademy.rocks\/~ElenaR\/?page_id=2"},"modified":"2017-05-22T17:43:50","modified_gmt":"2017-05-22T17:43:50","slug":"portfolio","status":"publish","type":"page","link":"https:\/\/www.freestyleacademy.rocks\/~ElenaR\/portfolio\/","title":{"rendered":"Portfolio"},"content":{"rendered":"

Logo Design<\/h1>\n

Logo design and branding are a hidden passion of mine. It fascinates me to see the influence branding as a whole has on the image of a company, person or product. In junior year, my end of the year project was researching branding and logo design and later creating a logo for a non-profit at Los Altos High School, Club TEN.<\/p>\n

I started with just critiquing the original Club TEN logo which looked very corporate and harsh. So I thought of what their image was and what they wanted people to feel when they saw the logo. I was also careful in trying to create a logo which was minimalist and could easily be reproduced on posters, t-shirts, and even business cards.<\/p>\n

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It was quite and endeavor to undertake and I was quite proud of the finished product. However, after not taking a look at it in a few months and having done two other major design projects I can spot where I went wrong. Now that I am also more familiar with the Adobe Creative Cloud programs I can also recall what I should’ve don from a technical stand point. I will compare and contrast my growth at the end.<\/p>\n

This year I did two major design projects: creating a poster for the Freestyle Academy Mid Year Exhibition and the consumer product project.<\/p>\n

lemonade2<\/a><\/div>\n

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These three projects are visually distinct. They set different moods and evoke different emotions. From a technical standpoint The poster and red logo are far more advanced. In both i integrated using Adobe Indesign and Illustrator. I would go back and forth between the two programs, editing text and formatting them so that the alignment of different elements was dynamic and cohesive. \u00a0Meanwhile in the first logo I stuck to using Illustrator and working \u00a0with just the functions available there. In terms of style, the last two are more refined and it is clear that I have a better understanding of the elements of design and how to use them effectively in logo and poster design. The greatest pit fall of the Club TEN logo was that I didn’t explore the capabilities of the programs enough and I focused too much on trying to make a trendy looking logo rather than one that stands out and speaks for itself as a logo should.<\/p>\n","protected":false},"excerpt":{"rendered":"

Logo Design Logo design and branding are a hidden passion of mine. It fascinates me to see the influence branding as a whole has on …<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-2","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.freestyleacademy.rocks\/~ElenaR\/wp-json\/wp\/v2\/pages\/2","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.freestyleacademy.rocks\/~ElenaR\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.freestyleacademy.rocks\/~ElenaR\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.freestyleacademy.rocks\/~ElenaR\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.freestyleacademy.rocks\/~ElenaR\/wp-json\/wp\/v2\/comments?post=2"}],"version-history":[{"count":5,"href":"https:\/\/www.freestyleacademy.rocks\/~ElenaR\/wp-json\/wp\/v2\/pages\/2\/revisions"}],"predecessor-version":[{"id":75,"href":"https:\/\/www.freestyleacademy.rocks\/~ElenaR\/wp-json\/wp\/v2\/pages\/2\/revisions\/75"}],"wp:attachment":[{"href":"https:\/\/www.freestyleacademy.rocks\/~ElenaR\/wp-json\/wp\/v2\/media?parent=2"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}