My design concept was to create a wine label that reflected the vineyards in Montenegro. Whenever I visited my family in Montenegro, they would take me to visit their neighbors who had this beautiful vineyard. Therefore, I wanted to attempt to create a wine label for them that portrayed a classy and vintage look as these neighbors were exactly that. The color scheme was a lighter scheme with neutral brown and yellows. The font I chose for my design is a basic form of cursive and this supports the vintage look of my design.
The process I used to create my label was I first sketched out 3-4 different designs of what I wanted my label to be. All incorporated a form of a vineyard or a grape vine yet, I chose the design I did because in the background was a view of the old castle of Ulqinj, Stari Grad, that is a landmark of the area in which my family is from. This landmark is also known as a very classy and elegant area to stay, have dinner, etc. I thought that it would be perfect to have this view with grape vines surrounding it to allow for the vintage look to be represented. Once I chose my design, I started to create it using the application Adobe Illustrator. I was able to use various tools such as the pen tool, the brush tool, text and color scheme. Once I created my illustration of the label, I downloaded it as a PNG and went to the website Place It where I was able to generate my design onto various mockups. Once I selected the three mockups I felt best fit, I created a triptych on Adobe Photoshop of the images together.
From this project, I learned that marketing and label creation is not easy. There is a long process that involves many various obstacles of the right design, color scheme, placement of various objects, etc. I chose the items to represent my design in my mockups to help present to the audience the vibe my label provides and how it can be applied to their day to day items.
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