The flat, bold colors I established in this draft, so to speak, is the direction I want to continue to take with this project. I’m pleased with the final product, but I don’t want it to be the final product. What I accomplished is a starting point for the future launch of Startup Sweets’ Kerfuffles!

As for the completely final product, I want to incorporate more graphics into the logo to make the packaging pop on the shelves. I’ve taken inspiration from 1960’s and 70’s rock posters, and artisanal candy products for the colors and fonts.